About · Kampala & Abu Dhabi
I am Francis Baguma.
Senior SEO and content strategist with over seven years of experience, working between Kampala and Abu Dhabi. I help businesses in Uganda and East Africa get found on Google and quoted by AI assistants, using data and real tools instead of guesswork and empty promises.
You will not be handed to a junior. The person who audits your site is the person who answers your calls.
Who is Francis Baguma?
Francis Baguma is a senior SEO and content strategist and the founder of Elite Webmasters, an SEO and web design agency serving Uganda and East Africa. He has more than seven years of experience across Uganda, Kenya, Australia and the UAE, and works between Kampala and Abu Dhabi. His background is in systems and operations, including a role as a CAFM specialist at Abu Dhabi Airports, which is where the measurement-first approach to SEO comes from.
- Role: Senior SEO & content strategist, founder of Elite Webmasters
- Based: Kampala, Uganda and Abu Dhabi, UAE
- Experience: 7+ years across Uganda, Kenya, Australia and the UAE
- Specialises in: technical SEO, local SEO, GEO and AI visibility
- Certified: CAFM Administrator
- Reach him: francis@elitewebmasters.com
It started with a simple frustration
Good businesses, invisible on Google. Weaker competitors sitting above them. Not because they were better.
I kept seeing the same thing. Solid products, fair prices, real value, and completely invisible in search. Meanwhile competitors with a weaker offer sat at the top, not because they were better, but because their websites were built to be found.
What made it worse were the agencies. Vague packages, language nobody understood, an invoice every month, and no result anyone could point to. Business owners paid, waited, and got nothing.
I knew there was a better way to do this, and that better way had a name: data.
So I built the agency I wished those businesses had found first. One that measures before it recommends, publishes its prices, says plainly what it cannot promise, and shows the same numbers every month whether they flatter us or not.
I did not come to SEO from marketing. I came from measurement.
Before SEO I worked in systems and operations, including a role as a CAFM specialist at Abu Dhabi Airports, where everything was measured, reported and proven or it did not count. Nobody accepted “it feels like it is working” as an answer.
That is why I have never treated SEO as marketing fluff. It is a system to be measured, diagnosed and solved, and it either moves a number you care about or it does not.
- Diagnose before prescribing
Every engagement starts with a crawl and a baseline, not a package. You cannot fix what you have not measured, and you cannot prove a result without a starting point.
- Report the same numbers every month
Rankings, traffic and leads, in the same format, whether the month was good or bad. A report that only appears when the news is good is not a report.
- Say plainly what cannot be promised
No agency controls Google’s ranking. Anyone guaranteeing position 1 is either targeting keywords nobody searches or using tactics that eventually trigger a penalty.
The international standard, applied to your market. The tools and methods are the ones used by top agencies anywhere. The difference is knowing how customers in Uganda and East Africa actually search and buy.
The track record behind the strategy
Numbers from real engagements, not a portfolio of mockups.
The same tools the best agencies in the world use
These cost real money every month. That is exactly why we quote in USD, and why very cheap SEO usually means none of this is running.
What actually makes this different
Four commitments, each of which costs me something. That is what makes them worth stating.
Data-driven by background
I am a certified CAFM Administrator. Measuring systems and proving results is not a skill I picked up for SEO, it is how I think. Every decision on your site traces back to data rather than opinion.
Real tools, not guesswork
Screaming Frog, Ahrefs, SEMrush and Surfer SEO, running on your account and your data. I do not guess what your customers search. I pull the numbers and build the strategy on them.
The same numbers every month
Rankings, traffic and leads, in one report you can read in ten minutes. Same format whether the month was strong or weak. No impressions, no vanity metrics, no forty slides.
You work with me directly
No account managers and no junior staff learning on your budget. The person who audits your site is the person who writes your report and answers your WhatsApp.
Built for how search works now
Ranking is no longer the whole job. I build for the AI answers your customers read first, which most agencies in this market have not started doing yet.
I will tell you when to walk away
If your site does not need SEO right now, or a competitor is better placed to help, I will say so on the call. A bad fit costs us both more than a lost enquiry does.
Solar, electric fencingand security · Kampala
Not a Theory. A Result.
Easy Power Company had everything going for them: solar panels, security systems, a real market, and almost no visibility on Google. So I went to work. A full technical audit, real keyword research, the foundation fixed, and content built around what their customers were actually searching.
Within 28 days their organic clicks went from around 500 to over 1,200, and they hit top 3 for their most valuable commercial keyword. Today they are also cited first in Google’s AI Overview for their category.
What it looks like from the client’s side
“Within a month we went from about 500 visitors a week to over 1,200 real enquiries from real customers, not just clicks. The best return we have had from any marketing.”
C. WegoyeDirector, Easy Power Co. Ltd“I am absolutely thrilled with the collaboration! The website was implemented exactly as I envisioned and not only looks modern and professional, but also functions flawlessly from a technical standpoint.”JMJoseph M.Manager, Marble Arch Hotel
“Very accommodating, gave us good advice and now we rank better on Google thanks to the optimization.”JBJoshua B.Marketing Director, Jan Japan Auto Dealership
Let us get your business found on Google.
Start with a free website review. I will personally look at your site, show you exactly why you are not ranking, and tell you what it would take to fix it.
Or reach me directly: francis@elitewebmasters.com · WhatsApp +256 755 975121 · LinkedIn. No obligation and no sales pitch.