GEO & AI Visibility · Uganda

Your rankings hold. Your traffic falls anyway.

Google writes the answer at the top of the page now. If it names a competitor and not you, your position stopped earning. We get Ugandan businesses named inside those answers, and we can show you one you can check from your phone.

1stcited for a real Uganda query
3xbrand mentions beat backlinks for AI
44%of citations come from a page’s first third
0secret tricks, and we explain why

Figures from Ahrefs and SE Ranking studies, plus one Ugandan client. Sources named on the page.

In short

What AI visibility actually means

AI visibility means your business gets named inside the answer Google or ChatGPT writes, not just listed below it. In Uganda this is still open ground. Google now answers a large share of searches at the top of the page, and a reader who gets what they needed there never scrolls to your link. Getting quoted comes from the same work as ranking. Pages that answer one question completely near the top. Clear entity signals so a machine knows who you are. Mentions on sites the models already trust. We charge $800 a month for this, roughly UGX 2,960,000, and we will tell you when you do not need it yet.

What changed

Being on page one stopped being the finish line

Google reports AI Overviews reaching more than 200 countries and appearing on over half of all queries. Uganda is inside that. Search for a service here and you will often get a written answer before a single blue link.

That answer names two or three businesses. If yours is not one of them, the ranking you paid for is doing less work every month, and your analytics will show impressions holding while clicks slide.

Most agencies in Kampala have not adjusted. That gap is the opportunity, and it will not stay open.

A Google results page where the AI answer sits above the blue links, showing why ranking alone no longer earns the click
The gold card is where attention stops. Everything below it is competing for what is left.
Before you buy anything

Google says this is still SEO, and we agree

The most useful thing we can tell you about GEO is what it is not.

Google’s guidance on AI features states that optimising for generative AI search is still SEO, and that AEO and GEO are new labels for work that already existed. Google also rejects several popular tactics outright, including llms.txt files, artificial content chunking and mention farming.

So we will not sell you a secret. We sell the same discipline aimed at a surface most Ugandan businesses are ignoring, plus the measurement to prove it moved. An agency telling you GEO is a separate product with its own magic is either behind or hoping you are.

The real levers

Five things that actually move AI citations

Each one is measurable, and each one has published evidence behind it.

Mentions beat backlinks

Ahrefs studied 75,000 brands and found brand mentions correlate about three times more strongly with AI visibility than backlinks. Domain rating barely moves it. For a Ugandan business that means directories, a complete Google Business Profile, YouTube and real press do more than a link package.

The top of your page decides it

Around 44% of AI citations come from the first 30% of a page, and lifted passages tend to run between 134 and 167 words. An introduction that warms up for four paragraphs before answering will not get quoted.

AI crawlers do not run JavaScript

If your content only appears after a script runs, the crawler sees an empty page. Plenty of Ugandan sites built on heavy page builders fail here without anyone noticing. We check this before anything else, because nothing else matters if the machine cannot read the page.

Stale pages lose eligibility

Content under three months old is roughly three times more likely to be cited. Pages left untouched for six months or more start losing citation eligibility altogether. A page you publish once and forget is not an asset here.

Entity signals, stated plainly

Your business name, city, services and people need to be written out in text a machine can parse, and repeated consistently across your site, your Google Business Profile and the directories. “We” teaches a model nothing.

Easy Power Company Limited logoSolar, electric fencing
and security · Kampala
Proof

One Ugandan company, named above two international firms

You do not have to take our word for this. It takes ten seconds to check.

Search Top solar power companies Uganda on your phone. Easy Power Company Limited is named first inside Google’s AI Overview, above Village Energy and ENGIE Energy Access. No advert sits behind it, which is why the position holds after a budget stops.

Google AI Overview naming Easy Power Company Limited first for top solar power companies Uganda
Not an illustration. The live AI Overview. Type the query and check it.

Search Console recorded more than 1,200 clicks in 28 days for the same site, up from roughly 500.

Google Search Console graph showing clicks rising from about 500 to over 1,200 in 28 days
Search Console over the same 28 days.
Google Business Profile map pack result showing Easy Power Company ranked in the local pack in Uganda
The map pack position for the same client, earned through Google Business Profile work.
1stcited source in Google’s AI Overview for the query
1,200+Google clicks in 28 days, up from about 500
0shillings of ad spend behind the citation

One honest note. Twenty-eight days was exceptional and we say so on every call. Plan for 6 to 10 weeks before anything moves, and 3 to 6 months in competitive categories.

Not one surface

Each AI draws from somewhere different

One tactic does not cover all of them, which is why we report on each separately.

SurfaceLeans onWhat earns a citation
Google AI OverviewsPages that already rank wellClassic SEO, plus a quotable passage near the top
Google AI ModeA broader pool, weakly tied to positionFreshness and entity authority, not just rank
ChatGPTWikipedia around 48%, Reddit around 11%Entity presence on authoritative sources
PerplexityReddit around 47%Genuine community discussion, not planted posts
Four AI search surfaces drawing citations from different sources, showing why one tactic does not cover them all
Four surfaces, four different pools of sources.

Google runs two engines that reach the same conclusion about 86% of the time but cite the same pages only around 14% of the time. Treating them as one surface is how agencies miss half the opportunity.

What happens when you get in touch

You will see the gap before you spend anything

01

You send us three queries

Tell us the three searches a customer would type before buying from you. That is all we need to begin.

Takes two minutes
02

We show you what the AIs say now

We run those queries through Google AI Overviews, AI Mode, ChatGPT and Perplexity, and send you the answers with the businesses they name. You see the gap rather than hearing about it.

Free · within 2 business days
03

We fix what the machines cannot read

Crawler access, server-side rendering, entity signals, then the pages themselves rewritten so the answer sits at the top in a length that gets lifted whole.

First 30 days
04

We track citations every month

One page showing which surfaces name you, which name a competitor, and what changed since last month. Rankings and Search Console clicks sit alongside it.

Ongoing
Honest fit

Who this is for, and who it is not

We would rather turn you away than take money for work that will not land.

This suits you if you already rank for something and have watched clicks fall while positions held. Solar and energy, hospitality, professional services, healthcare and B2B suppliers around Kampala.

It is the wrong purchase if your site is slow, thin, or invisible in ordinary search. Fix that first. We will tell you if that is where you are and quote you for ordinary SEO instead.

Investment

What AI visibility costs

Published, in both currencies, so you can decide before you call.

Audit$150one-time · ~UGX 555,000

See exactly where you stand across four AI surfaces before committing to anything.

  • AI crawler access check
  • Server-side rendering check
  • Your queries run through 4 AI surfaces
  • Citability review of key pages
  • Entity and schema gaps listed
  • Findings are yours to keep
Start with the audit
Most chosenAI Visibility & Authority$800+ / month · ~UGX 2,960,000

For businesses in competitive categories that need to own the answer, not just the ranking.

  • Everything in Growth SEO
  • Entity and schema architecture
  • Pages rebuilt to be quotable
  • Digital PR for the mentions models learn from
  • Citation tracking across 4 AI surfaces
  • Monthly report on one page
  • No lock-in contract
Talk to Francis
Growth SEO$400+ / month · ~UGX 1,480,000

The groundwork. Start here if your site does not yet rank in ordinary search.

  • Technical SEO and site health
  • Keyword mapped content
  • Google Business Profile and Maps
  • Local citations and NAP consistency
  • Monthly reporting
  • Upgrade to AI Visibility any time
See SEO services
Every engagement includes
  • Named client references
  • Both currencies quoted
  • One-page monthly reporting
  • No lock-in
  • Findings you keep

Shilling figures use 3,700 to the dollar, checked 25 August 2026. We quote in dollars because Ahrefs, Screaming Frog and Surfer bill us in dollars, so a shilling price would move every time the rate does. You can pay in shillings at the day’s rate.

Questions

Frequently asked questions

The questions that come up on almost every call, answered here before you have to ask them.

What is GEO, and is it different from SEO?

GEO stands for generative engine optimisation, which means getting your business named inside answers written by AI. Google states that this is still SEO rather than a separate discipline, and that AEO and GEO are new labels for existing work. The difference is which surface you are optimising for and how you measure it.

Do AI Overviews appear for Uganda searches?

Yes. Search for top solar power companies Uganda and you will see one, with a Ugandan business named first. Google reports AI Overviews reaching over 200 countries and appearing on more than half of queries.

Does schema markup get me cited by AI?

It helps a machine parse your page, so it is worth having. It does not buy a citation. Google states plainly that structured data is not required for AI Overview inclusion, and anyone selling schema as the trick is overselling it.

Do I need an llms.txt file?

No. Google has said it does not use llms.txt, and independent studies across hundreds of thousands of domains found no citation benefit. We will add one if you want it, but we will not charge you for it as a strategy.

How do you measure whether it is working?

We run your target queries through Google AI Overviews, Google AI Mode, ChatGPT and Perplexity each month and record whether your business is named and who is named instead. Rankings and clicks from Search Console sit alongside that.

How much does AI visibility cost in Uganda?

Our AI Visibility and Authority retainer is $800 a month, roughly UGX 2,960,000. A one-off audit that includes AI visibility is $150. Most Kampala agencies do not offer this yet, so there is little local market rate to compare against.

Can you guarantee I will be cited?

No, and nobody can. No one controls what a model writes. We control the inputs that make citation likely, and we report honestly each month on whether it happened.

Right now an AI is answering a question about your category. It is naming somebody.

Send us the three searches that matter most to your business. We will run them through Google, ChatGPT and Perplexity and send you exactly what comes back, with no charge and no pitch attached.

If an agency has already sold you GEO as a secret formula, bring us their proposal. We will tell you honestly which parts of it Google actually supports.