Someone is searching for what you sell right now.
The question is whether they find you or the competitor down the road. We get Ugandan businesses ranking in Google’s results and quoted inside the AI answers buyers now read first. No ads, and no monthly budget that vanishes the moment you stop paying.
Real figures from one client, Easy Power Co. Ltd. Exceptional rather than typical, and we say so on every call.
What are SEO services, and what do they include?
SEO services are the ongoing work of making a website rank in search results: technical fixes, keyword research, on-page optimisation, content, and local search. At Elite Webmasters they also include GEO, the work of getting your business cited inside AI answers from ChatGPT, Perplexity and Google’s AI Overviews. Audits start at $150 and monthly retainers start at $400.
- Where: Kampala, serving Uganda and East Africa
- Pricing: $150 one-time audit, from $400/month retainer
- First movement: typically 6–10 weeks, not 2 weeks
- Included as standard: GEO and AI-visibility work
- Tools: Screaming Frog, Ahrefs, SEMrush, Surfer SEO
- You work with: Francis Baguma directly, not a junior
Why most Ugandan businesses are invisible on Google
SEO means structuring your site so Google can find it, understand it, and rank it for what your customers actually type.
Right now, someone in Kampala is typing exactly what you sell into Google. They are clicking the first result they see. That result belongs to your competitor.
Not because they have a better product. Not because they work harder. Because their website is built to be found, and yours is not.
Here is what makes it fixable: Google does not care about your reputation, your size, or how long you have been trading. It cares about one thing.
Is your website built to be found?
That is a solvable engineering problem, and it is the one we solve.
Everything your website needs to rank, and to be quoted
Six disciplines that cover how people actually search now: results, answers, and the site they land on.
Technical SEO audit
Google cannot rank a broken website. We crawl every page with Screaming Frog to find what is keeping you off page 1: broken links, slow load times, missing tags, wrong structure. Most sites we audit have more than 20 issues nobody ever told the owner about.
Keyword research
You could guess what your customers search, or you could use the data. We pull real volumes from Ahrefs and SEMrush: the exact phrases buyers in Uganda and East Africa type into Google, including the mix of English and local terms. Your strategy is built on those.
On-page optimisation
Google reads your pages like a document. If titles, headings and structure are wrong it will not rank you, however good your product is. We optimise every page so Google understands exactly what you do, where you operate, and who you serve.
Local SEO & Google Maps
When someone in Kampala, Nairobi or Dar es Salaam searches for what you sell, you need to be in the map pack. We set up and optimise your Google Business Profile, build local citations, and get you ranking where your customers are already looking.
Monthly reporting
One report a month, showing three things: where you rank for each target keyword, how much traffic the site received, and how many leads came from organic search. No impressions. No metrics that look impressive but do not make you money.
GEO & AI visibility
Getting quoted inside AI answers is its own discipline. We restructure your content so assistants can extract it, add the schema that tells them who you are, and make sure the AI crawlers are not blocked from reading you in the first place.
See how AI citation worksRanking is no longer enough. You have to be the answer.
When a buyer asks Google, ChatGPT or Perplexity “who installs solar in Kampala,” they get one synthesised answer with a handful of sources beside it. If your business is not among those sources you are invisible, even when you rank on page 1.
Being quoted in that answer is a different job from ranking, and it is included in every retainer we run. This is the part most agencies in this market are not doing yet.
- We make your pages extractable
Self-contained direct-answer blocks, question-shaped headings, and 50–80 word answers an assistant can lift cleanly without rewriting you.
- We build the entity signals
Organization, Person, FAQ and HowTo schema so the machines know who you are, what you sell and where you operate, not just what words sit on the page.
- We check the AI crawlers can reach you
Most sites we audit silently block them. We verify
GPTBot,ClaudeBotandPerplexityBotare not disallowed in your robots.txt, a five-minute fix that decides whether you can be cited at all.
Real client result, illustrated. Search “top solar power companies Uganda” on Google today and Easy Power Co. Ltd appears first inside the AI Overview, above two international competitors, with no ad spend behind it. Other sources shown anonymised.
SEO, GEO and Google Ads, side by side
Most businesses need a mix. This is the honest trade-off between the three.
| SEO | GEO / AI visibility | Google Ads | |
|---|---|---|---|
| What it wins you | A ranked link in Google results and the map pack | A citation inside the AI-generated answer itself | A paid slot above the organic results |
| Where it shows | Google Search, Google Maps | AI Overviews, ChatGPT, Perplexity, Gemini | Top and bottom of Google Search |
| Cost model | Fixed monthly retainer | Included in the retainer | Paid per click, rises with competition |
| Time to first results | 6–10 weeks | 4–12 weeks | Same day |
| Stops when you stop paying | No, rankings persist | No, citations persist | Yes, immediately |
| Compounds over time | Yes | Yes | No |
| Best for | Steady, durable demand from buyers already searching | Being named when buyers ask an assistant instead of Google | Short campaigns, launches and testing offers fast |
We do not run Google Ads. It is included here because it is the option most Ugandan businesses are weighing SEO against, and you deserve the comparison before you spend.
Solar, electric fencingand security · Kampala
How We Helped Easy Power Go From 500 to 1,200+ Google Clicks in 28 Days.
Easy Power Company had good products: solar panels, electric fencing, and security systems. But nobody was finding them on Google. Their website was getting around 500 visits a month, mostly from people who already knew the brand.
We audited their site, fixed the technical issues, and built a targeted SEO strategy around the exact keywords their customers were searching for. Within 28 days, traffic jumped to over 1,200 clicks. They hit top 3 on Google for “Residential Solar Panels Uganda” and page 1 for 6 other commercial terms.
Getting more customers from Google is simpler than you think
You request a free review
Send the contact form or a WhatsApp message with your website and what you sell. That is all we need to start.
Takes two minutesWe audit your site, free
Within two business days we run a technical crawl and tell you what is broken, which keywords you are missing, and whether the AI crawlers can even read you.
Free · within 2 business daysYou decide what happens next
You get a clear proposal: what needs fixing, in what order, at what cost. No obligation. If you walk away you keep the findings and can hand them to anyone.
No obligationWe start, and you see movement
Technical fixes first, then content, local SEO and the GEO work that gets you cited in AI answers. One report a month showing rankings, traffic and leads, in plain language.
Movement in 6-10 weeksThis works. But not for everyone.
We would rather tell you now than take your money and disappoint you in month three.
This is for you if
- Your competitors show up on Google for your customers and you do not
- You are tired of paying for ads every month and having nothing left when the budget runs out
- You want rankings that keep working, not traffic that stops the moment you stop paying
- You want clear numbers every month, not vague updates about progress
- Your business is in Uganda or East Africa, or targets customers in those markets
This is not for you if
- You want page 1 rankings in two weeks
- You want SEO done once and never touched again
- You are not willing to invest consistently for at least three months
- You already rank on page 1 for every keyword that matters to your business
Real numbers, published before you ask
Most agencies sell packages, list deliverables, send invoices, then disappear. Every engagement here starts with a free review instead.
A complete picture of where your site stands before you commit to anything ongoing.
- Full technical crawl with Screaming Frog
- Uganda keyword & competitor gap analysis
- AI crawler access check
- Prioritised fix list, in plain language
- Delivered in 5 business days
- A 30-minute call to walk through the findings
The tier Easy Power was on when they went from 500 to 1,200+ clicks in 28 days.
- Everything in the audit, included
- Monthly Uganda-specific keyword research
- Content and on-page optimisation
- Local SEO and Google Business Profile
- GEO and AI-visibility work included
- Direct access to Francis, not a junior
For businesses that need the site itself rebuilt so it can rank from day one.
- New WordPress website
- Built for SEO from day one
- 3 months of SEO included
- Search Console and analytics setup
- Schema and AI-readability built in
- Migration handled without losing existing rankings
Why we quote in USD. Ahrefs, Screaming Frog and Surfer SEO all bill in dollars. Agencies charging very low UGX rates either are not using these tools, or are absorbing a cost that reappears somewhere else. Tool costs sit inside your retainer, never added later as a hidden fee.
Honest answers to the questions we hear most
Still unsure? Ask directly. Francis answers these personally, usually the same day.
Answered by Francis Baguma, Senior SEO Strategist · Elite Webmasters, Kampala·Last reviewed What is SEO?
SEO is the work of structuring your website so Google can find it, understand what you sell, and rank it above competitors for the searches your customers actually type. It covers the technical health of the site, the words on your pages, and the signals that prove your business is real and local.
Does SEO still work now that Google shows AI answers?
Yes, especially for local businesses in Uganda. AI Overviews mostly appear for general informational searches. When someone searches “solar company in Kampala” or “web designer Uganda” they still see local organic results and the map pack. What has changed is that ranking alone is no longer enough, so we optimise for both the ranking and the citation.
What is GEO, and is it different from SEO?
GEO stands for generative engine optimisation: getting your business quoted inside answers from ChatGPT, Perplexity, Gemini and Google’s AI Overviews. SEO wins you a position in a list of links. GEO wins you a mention inside the answer itself. They share groundwork, but GEO adds schema, extractable answer blocks and AI-crawler access checks. Both are included in our retainers.
How long does SEO take to work in Uganda?
Realistically, measurable ranking movement in 6 to 10 weeks, and competitive keyword rankings in 3 to 6 months. Easy Power’s 28-day result was exceptional rather than typical, and we say so on every call. Anyone promising page 1 in two weeks without having seen your site is guessing.
How much do SEO services cost in Uganda?
A one-time technical audit starts at $150. Ongoing retainers start at $400 per month. We quote in USD because the tools we use bill in USD. You get a fixed proposal after the free review, based on what your site actually needs rather than a generic package price.
Do you work with businesses outside Kampala?
Yes. We work with businesses across Uganda and East Africa, and with clients targeting those markets from abroad. The work is done remotely, and Francis has run campaigns for businesses in Uganda, Kenya, Australia and the UAE.
Every week you wait, someone is finding your competitor instead of you.
Get a free review of your website. We will show you what is wrong, why you are not on page 1, and exactly what it would take to fix it.
If you have been burned by an SEO agency before, we understand. That is exactly why we start with a free, no-obligation review, so you can see how we work before spending a shilling.